When you launch your web site, there's two things you have to do. First, tell everybody you know. Second, tell the search engines so they can tell everybody you don't know.

The first part's easy: issue a press release, send a note to clients and put your site address on business cards, letterhead, company literature and anything else that carries your address and phone number.

The second thing is a little trickier, but we can help you. The search engines are vitally important because they're the starting point for visitors-and potential customers. High rankings on the leading search engines results in higher traffic to your web site and increased opportunities for sales.

Over the past three years, Double Infinity has developed an aggressive cybermarketing program that specifically addresses search engines like Alta Vista, Excite, Infoseek and Yahoo. Using key words that you provide, Double Infinity creates custom gateway pages to help ensure high rankings from specific search engines. The gateway pages are hand-submitted and tested for effectiveness. Next, we submit your site to an additional 400 international search engines and directories to provide the greatest possible visibility. Four weeks after submission we provide a report detailing the site's performance on prominent search engines. We also provide recommendations for changes or updating. Cybermarketing maintenance programs are also available to deliver consistent results for clients in volatile Internet markets.

You can't get rich by advertising in ghost towns, and you can't make money by building a web site that nobody knows about. Promotion and prominence are critical to the success of your web site.